As we cap 2013, we reflect on what we did during the year. This is the perfect time to tweak our strategies to suit our 2014 business goals.
To do this we ask:
- Did we reach our goals in 2013?
- How did we do things differently in 2013 than in 2012?
- What were the strategies we implemented?
- Were they successful?
- Could we have done some things better?
Often we think of resolutions at this time but not everything is in need of improvement. It’s hard to remember that we need to have consistency in our tasks so that we can build longevity for our business. That means only improving the deficient.
Your Brand in 2014
Your brand is important. Recognition is key for your customers. People like to use brands that are familiar. Do you have champions of your brand? Use them! The BEST brand champions are the ones who love to share. Get these customers talking about you and make sure you give them consistent, great service. This will give you a solid base to work from.
Consider Redefining Your Brand
It’s alright to consider redefining your brand. You aren’t betraying your original concept. You are simply revisiting the overall perception from your customer’s point of view. this is an exercise that will bolster your productivity and possibly open your eyes to some thing that you never realized about your business. Clarity is a beautiful thing. Here are 6 Steps to Redefining Your Brand in 2014 by Fast Company.
What Makes a Brand Memorable?
Ever wonder why some brands visually stick and others elude you completely? An incredible amount of forethought and effort goes into creating a lasting symbol that equates to a brand’s promise. All defining messages related to a brand must have a strain of consistency in the personality of the brand. See how Mercedes-Benz has created a symbol that resonates quality, elitism, refinement and luxury.